07/04/2010
Sound research design is critical to creating research output that is actionable and can be used across an organization. As one of the largest market research companies in the world, TNS uses many of the techniques described in Cooper and Philip’s new book, Custom Surveys Within Your Budget.” These techniques have helped our clients implement research projects and use the resulting information to successfully drive their business. --Sam Thayer, Head of Offer, Strategy, and Marketing, TNS