Rachel Strauss-Muñiz |
04/10/2012
In today’s multicultural landscape, marketers are challenged more than ever to maintain proper alignment of their brands among culturally relevant and trending extensions. From celebrity endorsements to innovations in social media, Profit with Purpose is a powerful tool that educates, inspires and can ultimately drive measurable results for your brand.
Rachel Strauss-Muñiz / Marketing & Promotions / People en Español
Christina Hardy |
04/10/2012
Teneshia’s book takes a deep dive into individuals being "master of our fates," by walking with purpose and in faith. By leading in example with her own walks of faith and purpose, in these chapters Teneshia gives inspiration to those who want to strive for their passion, walk in faith and stick to their purpose, in order to lead to not only a successful career, but to a well balanced, abundant life.
Christina Hardy / Integrated Marketing / ESSENCE
Mercedes Funderburk |
04/10/2012
Servicing the African- America community is what we are passionate about at BET, this is core to our philosophy. I am therefore delighted that there is a manual that shows how brands, entertainers and celebrities connect with the community in a way that adds true value and elevates the lives of African Americans. A book like this is relevant and well overdue and we congratulate Teneshia on being such a trailblazer and innovator.
Mercedes Funderburk / Director of Talent / BET Networks
Datwon Thomas |
04/10/2012
As inspiring as Teneshia's personal story of struggle and perseverance is, she also understands how to turn those experiences (and the knowledge gained) into profit with purpose. The tips provided in these pages realign the skills of the most seasoned industry veterans and instruct the rookies of the game on how to move correctly for a prosperous career path. Life lessons with tough love notes attached.
Datwon Thomas / Executive Editor / VIBE Media
L. Londell McMillan, Esq. |
04/10/2012
This book is ground-breaking as it highlights the positive contributions that the Hip Hop industry had made and is making to support the very community that supports them. Profit With Purpose clearly demonstrates how brands can harness the influence of Hip Hop culture artists to enable them to add true value to their target audience and to increase meaningful conversions. I am delighted that Teneshia has taken proactive steps to provide what is essentially a 'manual' on how to connect with the multicultural audience.
L. Londell McMillan, Esq. / CEO & Chairman NorthStar Group / Publisher of The Source & Jones Magazines