Pat Sabena |
16/09/2014
For all professional qualitative researchers who want to stay current and innovative, this engaging and comprehensive book is a must-own as well as a must-read.
As someone who has been conducting online qualitative research since the late nineties I was surprised how much I learned chapter after chapter after chapter.
Jennifer Dale and Susan Abbott answer not only the questions you think you have about online research but also the questions you don't know you need to ask.
Spare yourself any pitfalls and buy this book."
--Pat Sabena, Principal, Sabena Qualitative Research since 1965
Colleen Sharen |
16/09/2014
A thorough introduction to the sometimes bewildering world of online qualitative marketing research. Experienced qualitative marketing researchers, students, and consumers of marketing research will find Qual-Online: The Essential Guide a helpful resource as they navigate the brave new world of online qualitative research.
--Colleen Sharen, Associate Professor, Management & Organizational Studies, Brescia University College
Andreiko Kerdemelidis |
16/09/2014
I found it a very well written, easy to read and comprehensive guide on the most common methodologies in use today; in particular the techniques and technologies that are becoming mainstream and which can be most broadly applied to the kinds of market research projects we see in today's world.
--Andreiko Kerdemelidis, Director, VisionsLive limited
David S. Novak |
16/09/2014
Having experienced the advantages of online focus groups firsthand for years, I was surprised to discover how much I learned from reading Qual-Online. With humor and straight talk, Dale and Abbott explain the many online approaches to qualitative research and offer an engaging tour of the expanding landscape. For anyone looking to improve upon, or even just try, online qualitative research, I would strongly recommend reading Qual-Online.
--David S. Novak, Managing Director, OLB Research Institute at Online Buddies, Inc.
Tom Anderson |
16/09/2014
I’ve been a fan and advocate of online qualitative research since the late 90s. It has helped me connect with the needs and aspirations of the front-line customer for brand, web and campaign creative work and I’ve seen it change strategic and creative direction. While Dale and Abbott target the qualitative research practitioner (which I’m not), reading the case studies and learning about current and future technology trends have changed my thinking about what’s possible. I can’t wait to commission the next qual study for my clients. With its historical and practical content, Qual-Online is indeed essential to the qualitative market researcher.
--Tom Anderson, President, Anderson Digital 2020