Rosalind McLymont |
04/10/2012
Profit with Purpose is a timely book. It affirms the shift from a corporate-led society, in which the interests of big companies dictate the behavior of the people, to a society that is customer-led, wherein the customer's concerns for the empowerment and overall wellbeing of his/her community, including the natural environment of that community, dictate the behavior of corporations. It is filled with anecdotes that demonstrate how the embrace of this concern-driven "purpose" has enhanced the lives, and wealth, of visionary companies and celebrities alike, boldly suggesting a natural synergy between purpose-driven marketing and celebrities with a purpose. For marketers who are still grappling with the country's new realities, including the evolving reality of its ethnic map, this book provides wonderful inspiration for embracing these realities.”
Rosalind McLymont / Executive Editor / The Network Journal
Ericka Boston |
04/10/2012
More than ever, the brands that are making a difference are the ones that are getting the money. Teneshia gives marketers and entrepreneurs invaluable advice on how to connect with multicultural audiences and create campaigns filled with purpose—the manna that today’s consumers are longing for.
Ericka Boston / Senior Editor / Sister 2 Sister Magazine
Darryl Cobbin |
04/10/2012
This book can be boiled down to one simple, yet unquestionably important word…Enrich. You will no doubt notice this word throughout Teneshia's potent book. Why? Because Profit with Purpose is designed to help leaders understand that by consistently 'enriching' the lives of others--current and potential customers--you virtually guarantee that it is not only possible to do well by doing good, but that behaving in this manner it is in fact vital to any organization.
Darryl Cobbin / Managing Partner / Diamond Diaspora Media, Former Chief Marketing Officer, Boost Mobile
Tracey M. Ferguson |
04/10/2012
Finally! A sorely-needed guiding light to leverage the nuanced layers of marketing to multicultural audiences with practical business acumen.
Tracey M. Ferguson / Editor In Chief / Jones Magazine
Marve Frazier |
04/10/2012
It's about time we celebrate the heroes behind hip-hop. Profit With Purpose offers a refreshing take on the positive cultural impact the entertainment industry can have in our community. Teneshia's message is loud and clear - we have a worldwide audience that is receptive to all our dreams have to offer. This is a must-read for entrepreneurs looking to see their brands flourish.
Marve Frazier / Chief Creative Officer and CEO / MOGULDOM MEDIA GROUP / Bossip.com