Tom Anderson |
16/09/2014

Congrats on this book, I think it is a great marketing tool, and will be helpful to so many people The summary charts are smart. The case studies strong. The humor and good will come through. Unlike a lot of business books, this also has a sustained level of quality throughout. --Tom Anderson, President, Anderson Digital 2020

Carlos Argenal |
16/09/2014

A fascinating journey through all possible aspects and applications for Qualitative research online. Through an entertaining narrative, Jennifer Dale and Susan Abbott impart an exquisite chair in the matter, told from the daring early techniques, to the smallest detail required for successful and profitable execution of a project of this nature. Qual-Online is a must-have in the library of any qualitative researcher. --Carlos Argenal, Research Director at Marketing Total, Central America

Erin Casey |
16/09/2014

As online technologies advance and diversify, qualitative researchers are afforded new, exciting, and also potentially overwhelming options for data collection and analysis. Qual-Online provides an extremely helpful, concrete resource for understanding available methods, and planning a data collection approach that is best suited for a researcher’s project. --Erin Casey, Associate Professor, University of Washington, Tacoma

Graciela Braniff |
16/09/2014

The book is an enormously interesting way to understand all the possibilities and the strengths of conducting qualitative research online. Jennifer and Susan take you step by step through the different methodologies and it’s amazing how much one can learn from these two experts. As the title explains, for me it has been “essential” to read it thoroughly. Now I have many more tools to do profound and insightful research projects with all the different methods available today. --Graciela Braniff, Qualitative Researcher for more than 35 years, Mexico City

Dr. Aikaterini Makatouni |
16/09/2014

Jennifer Dale and Susan Abbott could not have picked up a better title for this book; it is indeed THE Essential Guide to Qual-Online. This masterfully-written book gets to the heart of the complicated dynamics of online qualitative research and showcases its value-add in an energizing manner. The mini case studies are particularly inspiring, as they illustrate tangible qualitative research solutions. This book should be read by all researchers - qualitative or quantitative, novice or seasoned - as it will stimulate thinking in new ways. --Dr. Aikaterini Makatouni, Co-Founder, Kairos Consumers