Gracia Walker |
04/10/2012
As a communications executive for Kiehl's Since 1851, I've seen first hand the power of a brand with a clear purpose, deeper than simply to profit. In Profit With Purpose, Teneshia has analyzed and provided clear direction for building a brand, campaigns and programming that serves a multicultural audience. Today's consumer toggles between many worlds and serving this new diversity takes the insight so thoughtfully shared in this book.
Gracia Walker / AVP Global Communications / Kiehl's Since 1851
Michael Jones-Bey |
04/10/2012
If you buy only one book this year to help you go to the next level this is the one. Michael & Teneshia are a dynamic duo whose unique insights are time tested and valuable in this time of transformational change. Their approach to business and civic life represents a blueprint for sustained success and our nation’s best hope for revitalization.
Michael Jones-Bey / Director / Supplier Diversity / Consolidated Edison
Tommy Hillman |
04/10/2012
Teneshia perfectly captures the power of brand purpose and this book reminds me of why I went into brand management. It really helped me understand the purpose of my brand in consumers lives, and how a meaningful purpose can drive business growth through multicultural audiences.”
Tommy Hillman / General Mills / Brand Manager / Box Tops For Education / Multicultural Marketing
Alonzo Byrd |
04/10/2012
The message is clear in Teneshia Warner’s passionately written book: multicultural marketing campaigns ‘don’t mean a thing if they ain’t got that swing.’ And that swing, in this case, is purpose. Through convincing case studies and extraordinary life experiences, Mrs. Warner connects the dots between profits and purpose. I give it six doo-wops.
Alonzo Byrd / Assistant Vice President?Public Affairs / Enterprise Holdings
Sandra Krut |
04/10/2012
The multicultural audience continues to be of importance to us and we have always wanted to add genuine value to this group. Profit With Purpose provides the insights, step-by-step tools and engaging case studies demonstrating how to connect with this audience in a purposeful way. We have enjoyed working with Egami and have benefited from their smart strategic leadership and strong relationships within the multicultural world. We are delighted that others can now benefit from this same expertise by reading this book.
Sandra Krut, CSW / Brand Director / BANFI Vinters -- Rosa Regale