Amy J. Yoffie |
16/09/2014

This book is a wonderful resource for online qualitative research. Its mini case studies, pro tips and detailed lists cover the vast array of online qual projects in a fast-paced, easy-to-follow approach. It takes the researcher on a journey to find just the right method for each new project. I predict that researchers will return to this book again and again. I highly recommend it! --Amy J. Yoffie, Founder and CEO of Research Connections, Inc., an early pioneer in online research

David Farmer |
16/09/2014

] Research is fundamental to any effective marketing. As a creative person myself, I always valued the insights that research gave me. The techniques and processes presented in this book are key to conducting effective research, making Qual-Online truly essential reading! --David Farmer, CEO of Ad Giants, home of MODsocket

Tracey Powell |
16/09/2014

Pre-planning is key to conducting successful online research and this book dives deep into the subject matter and objectives before building the meeting playbook. The methods presented in Qual-Online allow for greater expediency, spontaneity and convenience than traditional research. In my experience, interviews online are much more engaging, productive and cost effective. --Tracey Powell, Founder & Board Member, Pinpoint Health

Jeff Walkowski |
16/09/2014

Qual-Online: The Essential Guide offers something for everyone: technical background, mini case studies, profiles of pioneers in the field, and countless tips for the novice as well as the experienced online researcher in all phases of online qualitative research projects. The guide celebrates the wealth of opportunities that are available to us today and excitedly anticipates even more changes to come. The transportation metaphor used throughout the guide makes for a highly-engaging read. --Jeff Walkowski, Online Moderator Training – www.QualCore.com