Karmetria Burton |
04/10/2012
Teneshia has provided a thoughtful and insightful guide for brands seeking engagement with multicultural audiences. Profit With Purpose vividly highlights how a brand can emotionally connect to the fast growing multicultural segment. In my role as a supplier diversity executive, I understand the importance of not only fostering meaningful relationships with multicultural communities, but also empowering them with economic opportunities and resources. This book provided me with invaluable contemporary knowledge as I continue to foster relationships with this key demographic.
Karmetria Burton / Vice President, Supplier Diversity / Delta Airlines
Isasha Rivers |
04/10/2012
Teneshia has managed to encapsulate in one book, through her keen business acumen, what many corporations have been challenged for years to develop and generate or integrate into their brand. Her chapter on selecting the right community partners for your brand is "spot on" and a great format for any business seeking to connect with their consumers from a cause-marketing standpoint and still resonate as authentic with their customers. A Must Read!
Iasha Rivers is director of external affairs and corporate communications at Macy's Inc.
Renee Matthews, M.D. |
04/10/2012
Teneshia has written a book which is a true blueprint for anyone trying to create a successful marketing campaign. I truly believe that the information in this book can also help people to find their true purpose and with these tools you can achieve your true potential. Teneshia's story is an example of a dream realized through hard work and persistence. I highly recommend Profit With Purpose to anyone who is determined to live their best life.
Renee Matthews, M.D. Founder and CEO, Ask Dr. Renee and MEGA LLC
Brandice Henderson |
04/10/2012
As an entrepreneur this book spoke to me in a very real way. I look to partner with companies that "have a soul" as Teneshia put it. I was so inspired that this point of view was finally put in book form. This is a must read for any business looking to authentically connect with their clients.
Brandice Henderson, Founder & CEO, Harlem's Fashion Row
Pete Krainik |
04/10/2012
What a great read! As the founder of the CMO Club, I know that the multicultural audience is important to CMOs and this book is great as it provides exactly what CMOs need—smart, strategic multicultural marketing solutions that create brand engagement, brand loyalty, and brand ambassadors. I encourage all marketing executives to read this book. They will be much more informed about ways to engage the multicultural audience once they do.
Peter Krainik, Founder and CEO, The CMO Club