Cheryl Walker-Robertson |
04/10/2012
This book delivers! It is destined to become a classic read. If yo are interested in connecting with the multicultural market, you will have to add Profit with Purpose to your library and strategy.Based on the work I have done at Odyssey Media, I see the value of this book. Profit With Purpose is definitely a marketer's guide to delivering meaningful campaigns to multicultural audiences. The demographics and psychographics of consumes are shifting, as well as the description of the new majority. Companies and marketers must shift their thinking to include the best way to connect with these consumers with purpose. I recommend you read and reread this book. Gift it to your employees, your board, your associates. It will not only educate them on strategies that lead to success but also on what matters most. This book inspires us all to create brands and consumer relationships that get it right.
Cheryl Walker-Robinson, Executive vice president, Odyssey Media
George C. Fraser |
04/10/2012
Thank you Teneshia Jackson Warner for these insights, gems, and nuggets of brilliance. You have put your heart and soul into this important masterwork. I was not only informed and inspired, but empowered by your impressive research, and elegant prose. You have the answers and they are timely and needed in this growing world of multiculturalism. All those charged with marketing responsibility to diverse audiences will benefit greatly from your work. Thank you so much for this powerful ift to the marketing world.
George C. Fraser, Chairman and CEO of FraserNet. Inc., author o Success Runs in our Race: The Complete Guide to Effective Networking in the African American Community and Race for Success: The Ten Best Business Opportunites for Blacks in America
Lisa Skriloff |
04/10/2012
Can a business book also be a personal memoir? Teneshia Jackson Warner's Profit With Purpose is both a blueprint for a brand to succeed with multicultural consumers as well as an inspiration for multicultural marketing executives themselves (and those that want to be one!)
Lisa Skriloff, President, Multicultural Marketing Resources, Inc.
Andrea Hoffman |
04/10/2012
Teneshia knows that there is a misperception between increased wealth and increased well being.So she has chosen to passonately advocate for a new kind of personal wealth—that is to encourage executives to work with "purpose."
Andrea Hoffman, Founder and CEO/Diversity Affluence
Adrianne C. Smith |
04/10/2012
I'm inspired! I immediately connected to the purpose-driven theme. As a marketing/advertising industry entrepreneur and early adopter of what I term "Affinity and Relationship" marketing. Profit with Purpose reaffirms my passion for connecting brands with their consumers in a meaningful, long lasting way. Teneshia has written a multicultural marketing manifesto that can be beneficial to anyone developing his or her personal or "Fortune Infinity" brand. Teneshia's insight into servant-style leadership being the essential underpinning to the success of accomplished marketers is refreshing and is a great lesson for students of te industry of all ages.
Adrianne C. Smith is CEO and Managing Partner, AdHere Network and former executive director of the Center for Excellence in Advertising at Howard Univesity