What Do HENRYs Want? by Pam Danziger
"What Do HENRYs Want? by Pam Danziger"
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet |
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Price: | $14.95 |
Availability: | In Stock |
Item #: | 1101 |
Author: | Danziger, Pamela N. |
Average Rating: | Not Rated |
New mini-book executive summary
by speaker, author and luxury marketing expert, Pam Danziger
Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet householders, who are the new mass-market consumers with above average discretionary spending budgets, and your future target market for luxury brands.
This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with these high-spending customers who are so poorly understood by marketers serving both the mass market and the luxury markets. The booklet includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.
Now in its second edition, this executive summary includes:
- Who Are the HENRYs?
- Meet the HENRYs: The New Middle-Market Customer and Gatekeepers to the Emerging Luxury Market
- Branding in New Luxury Style for HENRYs
- Case Study: How Suitsupply Has HENRYs’ Needs Covered Today & Tomorrow
- Marketing to HENRYs: How Marketers Do It Right
- Case Study: How ALEX AND ANI Combines Mass & Class Marketing to Capture HENRYs
- Take the Next Steps to Connect with HENRYs
(32 pages, paperback, executive report; ISBN 978-0-692492-80-2; 2015)
FREE with the purchase of Putting the Luxe Back in Luxury (see option above)
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