PMP E-BOOK LIBRARY
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![]() Customer Worthy by Michael R. Hoffman How and Why Everyone in Your Organization Must Think Like a Customer $49.95 ![]() |
![]() Marketing to Leading-Edge Baby Boomers by Brent Green perceptions, principles, practices, predictions 2nd edition $27.50 ![]() |
![]() Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95 ![]() |
![]() No Freedom Shrieker by Katherine M. Aldridge The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $28.00 $24.95 ![]() |
![]() Before Jackie -- Teacher's Edition by Mary E. Corey and Mark Harnischfeger The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History $34.95 ![]() |
![]() The People Powered Brand by Chris Wirthwein and Joe Bannon A Blueprint for B2B Brand and Culture Transformation $28.00 ![]() |
![]() The Advertising On-Ramp by Belle Frank Tips on how to get Your First Advertising Job $19.95 ![]() |
![]() Advertising to Baby Boomers by Chuck Nyren How to Create Marketing Messages for the Prime-Life Market $24.95 ![]() |
![]() Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 ![]() |
![]() Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95 ![]() |
![]() Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 ![]() |
![]() Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts A full-tilt guide to creative, insightful focus groups and depth interviews $34.95 $29.95 ![]() |