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Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00 $15.00
Branded Male
Branded Male
Marketing to Men
$39.95
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00 $9.95
Branding the Man
Branding the Man
Why Men Are the Next Frontier in Fashion Retail
$27.50
Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$49.95