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Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
How to develop a winning new product innovation program.
$39.95 $29.95 5 out of 5 Stars!
Hispanic Customers for Life by Isabel Valdes
Hispanic Customers for Life by Isabel Valdes
A Fresh Look at Acculturation
$49.95 $29.95 5 out of 5 Stars!
RFID Improving the Customer Experience by Mickey Brazeal
RFID Improving the Customer Experience by Mickey Brazeal
One-to-One Marketing in Real Time
$39.95 $24.95 5 out of 5 Stars!
The 85% Niche by Miriam Muley
The 85% Niche by Miriam Muley
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 5 out of 5 Stars!
Using Choice Modeling to Supercharge Your Business by Chris Diener
Using Choice Modeling to Supercharge Your Business by Chris Diener
Know What Your Customers Want, Know What You Can Do About It
$34.95 $24.95 5 out of 5 Stars!
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 5 out of 5 Stars!
The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 5 out of 5 Stars!
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$28.00 $24.95 5 out of 5 Stars!
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95 $28.00 5 out of 5 Stars!
Crisis Communications in the 24/7 Social Media World by Bill Walker
Crisis Communications in the 24/7 Social Media World by Bill Walker
A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens
$29.95 $26.00 5 out of 5 Stars!
The Complete Guide to Writing Questionnaires by David Harris
The Complete Guide to Writing Questionnaires by David Harris
How to Get Better Information for Better Decisions
$54.00 $39.95 5 out of 5 Stars!