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Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 5 out of 5 Stars!
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.00 5 out of 5 Stars!
Latino Link by Joe Kutchera
Latino Link by Joe Kutchera
Building Brands Online with Hispanic Communities and Content
$34.95 $19.95 5 out of 5 Stars!
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 5 out of 5 Stars!
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 5 out of 5 Stars!
Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$49.95 $39.95 5 out of 5 Stars!
What's Black About It? by Pepper Miller and Herb Kemp
What's Black About It? by Pepper Miller and Herb Kemp
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95 $19.95 5 out of 5 Stars!
No Freedom Shrieker by Katherine M. Aldridge
No Freedom Shrieker by Katherine M. Aldridge
The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry
$28.00 $24.95 5 out of 5 Stars!
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 5 out of 5 Stars!
The Grandparent Economy by Lori K. Bitter
The Grandparent Economy by Lori K. Bitter
How Baby Boomers Are Bridging the Generation Gap in today's economy
$34.95 $24.95 5 out of 5 Stars!
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 5 out of 5 Stars!