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Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $24.95 5 out of 5 Stars!
Latino Link by Joe Kutchera
Latino Link by Joe Kutchera
Building Brands Online with Hispanic Communities and Content
$34.95 $19.95 5 out of 5 Stars!
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $29.95 5 out of 5 Stars!
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 5 out of 5 Stars!
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$28.00 $19.95 5 out of 5 Stars!
What's Black About It? by Pepper Miller and Herb Kemp
What's Black About It? by Pepper Miller and Herb Kemp
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95 $19.95 5 out of 5 Stars!
No Freedom Shrieker by Katherine M. Aldridge
No Freedom Shrieker by Katherine M. Aldridge
The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry
$28.00 $24.95 5 out of 5 Stars!
A Job-Seeker's  Guide to Careers in Market Research by Dr. James Heisler
A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler
How to Decide if a Career in Market Research is Right for You
$34.95 $19.95 5 out of 5 Stars!
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP!
$28.00 $24.95 5 out of 5 Stars!
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 5 out of 5 Stars!
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00 $19.95 5 out of 5 Stars!