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Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 5 out of 5 Stars!
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$28.00 $19.95 5 out of 5 Stars!
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95 $28.00 5 out of 5 Stars!
No Freedom Shrieker by Katherine M. Aldridge
No Freedom Shrieker by Katherine M. Aldridge
The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry
$28.00 $24.95 5 out of 5 Stars!
Crisis Communications in the 24/7 Social Media World by Bill Walker
Crisis Communications in the 24/7 Social Media World by Bill Walker
A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens
$29.95 $24.95 5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 5 out of 5 Stars!
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 5 out of 5 Stars!
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP!
$28.00 $19.95 5 out of 5 Stars!
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $25.00 5 out of 5 Stars!
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $26.00 5 out of 5 Stars!
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 5 out of 5 Stars!