Youth Markets
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 Under the Influence by Erin O. Patton Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $19.95 
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
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 Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 
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 The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston Marketing to today's tweens $47.50 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |
 Marketing to Gen Z by Jeff Fromm and Angie Read The Rules for Reaching This Vast--and Very Different--Generation of Influencers $24.95 $14.97 |
 Millennials and the Pop Culture Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games $49.00 |
 Millennials Go to College, 2nd Edition How the Millennial Generation is Reshaping Campus Life $59.00 |
 Millennials in the Workplace Workforce Implications for educators, employers, and policy makers. Human resource strategies for a new generation. $59.00 |
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