Mature Markets/Baby Boomers
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 Marketing to Leading-Edge Baby Boomers by Brent Green perceptions, principles, practices, predictions 2nd edition $27.50 
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Marketing to Leading-Edge Baby Boomers by Brent Green perceptions, principles, practices, predictions 2nd edition $27.50
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 Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00
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 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95
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 Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP! $28.00 $19.95
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 Advertising to Baby Boomers by Chuck Nyren How to Create Marketing Messages for the Prime-Life Market $24.95
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 After Fifty by Leslie M. Harris How the Baby Boom Will Redefine the Mature Market $39.95 |
 After Sixty by Leslie M. Harris and Michelle Edelman Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 |
 Baby Boomers and Their Parents by George Moschis and Anil Mathur Surprising Findings about Their Lifestyles, Mindsets, and Well-Being $47.50 |
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $29.95 |
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