Welcome to Paramount Books
Featured Products
 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00 
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 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $28.00
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 I F**king Love That Company by Bayard Winthrop How a New Generation of Brand Builders is Defining the Post-Amazon World $19.95
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00 $24.95
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 Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95 $29.95
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 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 $29.95 |
 The Advertising On-Ramp by Belle Frank Tips on how to get Your First Advertising Job $19.95
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 What Do HENRYs Want? by Pam Danziger Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet $14.95 |
Latest Products
| Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95 $29.95
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 Special Offer! Two Must Reads for 2017 $56.00 $39.20 |
 Hit Makers by Derek Thompson The Science of Popularity in an Age of Distraction $28.00
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 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00 $28.00
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 Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry. $28.00 $26.00
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 Pam Danziger on Retail Trends Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners $38.00 |
 Before Jackie -- Student Edition The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History $19.95 |
 Connecting with Affluent Consumers (Two books) How to sell to Affluent Women and connect with High-Earning households $20.00 |
 We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95
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