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Featured Products
 Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00 
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 Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95
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 The Art of Strategic Listening by Robert Berkman Finding Market Intelligence through Blogs and Other Social Media $39.95
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 Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez How to value, develop, and advance talented professionals $28.00
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 Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 Marketing to Women by Marti Barletta How to Increase Your Share of the World's Largest Market $28.00 |
Latest Products
 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $25.00
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $24.95 
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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| Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00
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 BrainFlex Explore new worlds and new perspectives $45.00 |
 BrainBodies Shake Hands with Geniuses $45.00 |
| Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95
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