Welcome to Paramount Books
Featured Products
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $26.00 
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 $34.95
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 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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 Connecting with Affluent Consumers (Two books) How to sell to Affluent Women and connect with High-Earning households $20.00 |
 Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 Digital Context 2.0 Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things $14.95
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Latest Products
| Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00
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 BrainFlex Explore new worlds and new perspectives $45.00 |
 BrainBodies Shake Hands with Geniuses $45.00 |
 Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 $34.95
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $28.00
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 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00
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 Dive In (audion version) Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $29.99 |
 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
