Welcome to Paramount Books
Featured Products
 Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD Practical Strategies for Moderating Focus Groups and Running Productive Meetings $34.95 |
 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 $29.95 |
 Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP! $28.00 $24.95 
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 Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95
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 What Do HENRYs Want? by Pam Danziger Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet $14.95 |
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95
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 ThinkAbout by Andrea Syverson 77 Creative Prompts for Innovation $34.95 $24.95
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 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $29.95 |
 Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95
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Latest Products
 Multicultural Intelligence 2nd Edition by David R. Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $34.95 $29.95 |
 Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95 $32.00
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 Special Offer! Two Must Reads for 2017 $56.00 $39.20 |
 Hit Makers by Derek Thompson The Science of Popularity in an Age of Distraction $28.00
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 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00 $28.00
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 Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry. $28.00 $26.00
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 Pam Danziger on Retail Trends Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners $38.00 |
 Before Jackie -- Student Edition The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History $19.95 |
 Connecting with Affluent Consumers (Two books) How to sell to Affluent Women and connect with High-Earning households $20.00 |
