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Welcome to Paramount Books

Predicting The Turn is your rule book for the new game of high-stakes business.

Learn why SMALL is the BIG story in retail and how to make your shop POP!

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Featured Products
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95
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The People Powered Brand by Chris Wirthwein and Joe Bannon
The People Powered Brand by Chris Wirthwein and Joe Bannon
A Blueprint for B2B Brand and Culture Transformation
$28.00 $24.95 text_stars
Multicultural Intelligence by David Morse
Multicultural Intelligence by David Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50
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Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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RFID Improving the Customer Experience by Mickey Brazeal
RFID Improving the Customer Experience by Mickey Brazeal
One-to-One Marketing in Real Time
$39.95
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Multicultural Intelligence (audio version)
Multicultural Intelligence (audio version)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$37.99
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95
Latest Products
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products.
$26.00
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BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $34.95 text_stars
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $28.00 text_stars
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00
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Dive In (audio version)
Dive In (audio version)
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$29.99
Black STILL Matters in Marketing (audio version)
Black STILL Matters in Marketing (audio version)
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$32.99