Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha, by David R. Morse

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***NOTE: This title is NEW for 2026. First copies will ship from publisher in December. Special pre-publication pricing for books ordered before December 31, 2025 ***

Generation Alpha is not waiting in the wings. They’re already shaping households, shifting markets, and rewriting cultural expectations, often with a sophistication that belies their age. Their annual impact on household spending is estimated at over 500 billion dollars. Not future influence, but real-time market power.

Young Americans born between 2010 and 2025 live in a world that is layered, plural, and self-authored. They shape culture through the rhythm of their lives—language, symbols, gestures, and choices that ripple quietly across platforms and communities. Their cultural worlds unfold through what they create, what they remix, and what they ignore.

Gen Alpha kids inhabit a polycultural world that informs how they see, how they relate, and how they choose to belong. For those hoping to understand or connect with them—in classrooms, boardrooms, or at kitchen tables—a shift in perspective will be required. Whether you’re a marketer, a teacher, a parent, a creative director, or a student, you can expect to find something in these pages worth carrying with you. Not conclusions, but ideas. Not prescriptions, but starting points.

Their future isn’t colorblind. It’s color-aware, gender-aware, culture-aware, and remixing all of it in real time. Gen Alpha doesn’t want spokespersons. They want co-conspirators. They prefer participation over polish. They trust the weird, the real, the remixable. And sometimes, the surreal. They speak a language of inside jokes, cultural fluency, and shared rhythm. If you get it, you belong.

Morse’s Eight Rules of Polycultural Intelligence provide a foundation for understanding and engaging with the ever-growing number of multicultural families raising polycultural kids. Kids who jump between languages and cultures, who belong to more than one category, and often resist them all. This book will help you understand how these kids differ from generations that came before them and how their polycultural worldview will reshape America in the years ahead.

(164 pages, paperback, ISBN 978-1-941688-89-2; 2026)