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Stir It Up! Stir It Up!
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Moderating to the Max (paperback edition) Moderating to the Max (paperback edition)
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PMP Focus Group Researcher's Library PMP Focus Group Researcher's Library
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Brand Management

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What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
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 The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
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 Boom
Boom
Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman
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Emotional Branding
Emotional Branding
The New Paradigm for Connecting Brands to People
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