Brand Management
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 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00 
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 Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95
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 Digital Context 2.0 Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things $14.95
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 Putting the Luxe Back in Luxury by Pamela Danziger How New Consumer Values are Redefining the Way We Market Luxury $34.95 
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
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 The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston Marketing to today's tweens $47.50 |
 Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
