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Brand Management

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Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
5 out of 5 Stars!
I F**king Love That Company by Bayard Winthrop
I F**king Love That Company by Bayard Winthrop
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95
5 out of 5 Stars!
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00
5 out of 5 Stars!
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $26.00 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $28.00 5 out of 5 Stars!
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products.
$26.00
5 out of 5 Stars!
Putting the Luxe Back in Luxury by Pamela Danziger
Putting the Luxe Back in Luxury by Pamela Danziger
How New Consumer Values are Redefining the Way We Market Luxury
$34.95
4 out of 5 Stars!
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95 $34.95 5 out of 5 Stars!
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
Marketing to today's tweens
$47.50 $34.95
Outsmart the MBA Clones by Dan Herman, PhD
Outsmart the MBA Clones by Dan Herman, PhD
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95
Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95