Brand Management
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 A Clear Eye for Branding by Tom Asacker A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers $17.95 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
 Branded Male Marketing to Men $39.95 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |
 Branding the Man Why Men Are the Next Frontier in Fashion Retail $27.50 |
 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
