Brand Management
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![]() Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
![]() A Clear Eye for Branding by Tom Asacker A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers $17.95 |
![]() What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
![]() Branded Male Marketing to Men $39.95 |
![]() The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
![]() Boom Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman $24.00 |
![]() Branding the Man Why Men Are the Next Frontier in Fashion Retail $27.50 |
![]() Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
![]() Emotional Branding The New Paradigm for Connecting Brands to People $19.95 |
![]() Pam Danziger on Retail Trends Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners $38.00 |
![]() What Do HENRYs Want? by Pam Danziger Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet $14.95 |