Brand Management
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 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 A Clear Eye for Branding by Tom Asacker A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers $17.95 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
 Branded Male Marketing to Men $39.95 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
 Boom Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman $24.00 |
 Branding the Man Why Men Are the Next Frontier in Fashion Retail $27.50 |
 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
 Emotional Branding The New Paradigm for Connecting Brands to People $19.95 |
 Pam Danziger on Retail Trends Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners $38.00 |
 What Do HENRYs Want? by Pam Danziger Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet $14.95 |
