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Brand Management

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Dot Boom
Dot Boom
Marketing to Baby Boomers Through Meaningful Online Engagement
$28.00
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00
Branded Male
Branded Male
Marketing to Men
$39.95
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00
Boom
Boom
Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman
$24.00
Branding the Man
Branding the Man
Why Men Are the Next Frontier in Fashion Retail
$27.50
Starting with the Shopper by Scott Young
Starting with the Shopper by Scott Young
Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers
$39.95
Emotional Branding
Emotional Branding
The New Paradigm for Connecting Brands to People
$19.95
Pam Danziger on Retail Trends
Pam Danziger on Retail Trends
Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners
$38.00
What Do HENRYs Want? by Pam Danziger
What Do HENRYs Want? by Pam Danziger
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95