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Featured Products
The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 text_stars
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95 $29.95
Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $28.00 text_stars
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95 $29.95 text_stars
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Marketing to the New Super Consumer Mom & Kid
Marketing to the New Super Consumer Mom & Kid
Today's moms are not the ones you thought you knew!
$29.95
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Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$44.95 $39.95
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
The Art of Strategic Interviewing
The Art of Strategic Interviewing
Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates.
$19.95
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Latest Products
Pam Danziger on Retail Trends
Pam Danziger on Retail Trends
Two book set
$38.00
Before Jackie -- Student Edition
Before Jackie -- Student Edition
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$19.95
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95 $22.45 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars