Call us today: 607-275-8100

Authors
Shopping Cart
0 items
Market Research Companies

Welcome to Paramount Books

Small is the next big thing. Link to the book Shops that POP!


Read PMP's author blog updates
 

Featured Products
Women, Wealth & Giving
Women, Wealth & Giving
The Virtuous Legacy of the Boom Generation
$49.95
Hustle
Hustle
Marketing to Women in the Post-Recession World
$24.95
text_stars
What's Black About It?
What's Black About It?
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
Dive In
Dive In
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$24.95
The Kids Market: Myths & Realities
The Kids Market: Myths & Realities
The classic guide to kids' marketing research
$54.95
text_stars
Marketing to the New Super Consumer Mom & Kid
Marketing to the New Super Consumer Mom & Kid
Today's moms are not the ones you thought you knew!
$29.95
text_stars
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
ThinkAbout
ThinkAbout
77 Creative Prompts for Innovation
$34.95 $28.00 text_stars
Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95
text_stars
Latest Products
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95 $19.95 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
text_stars
Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $19.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00