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Welcome to Paramount Books

Starting with The Shopper

Save these Dates for The Quirk's Event -- February 23-24, 2015

February 23-24, 2015  in Brooklyn, New York

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Featured Products
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95 $29.95
The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 text_stars
The Art of Strategic Interviewing
The Art of Strategic Interviewing
Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates.
$19.95
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Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $27.50 text_stars
Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95
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Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95
É-X-I-T-O
É-X-I-T-O
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
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Latest Products
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $27.50 text_stars
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $17.95
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95 $24.95 text_stars
The Prendismo Collection
The Prendismo Collection
Over 17,000 video clips on business, leadership and entrepreneurship from experts and thought leaders
$49.00
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Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars