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Welcome to Paramount Books

Predicting The Turn is your rule book for the new game of high-stakes business.

Learn why SMALL is the BIG story in retail and how to make your shop POP!

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Featured Products
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95
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A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
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The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00
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Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$28.00 $26.00 text_stars
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
How to value, develop, and advance talented professionals
$28.00 $24.95 text_stars
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95 $34.95 text_stars
Shopping Behavior in Asia by Laurent Sausset
Shopping Behavior in Asia by Laurent Sausset
What Retailers Need to Know for Success in the Far East
$34.95
A Little Less Conversation by Tom Asacker
A Little Less Conversation by Tom Asacker
how today's brands find ways to connect with customers despite the noisy advertising world
$19.95
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BrandAbout by Andrea Syverson
BrandAbout by Andrea Syverson
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00
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Latest Products
BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 text_stars
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 text_stars
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00
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Dive In (audion version)
Dive In (audion version)
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$29.99
Black STILL Matters in Marketing (audio version)
Black STILL Matters in Marketing (audio version)
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$32.99
Multicultural Intelligence (audio version)
Multicultural Intelligence (audio version)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$37.99