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Customer Worthy by Michael R. Hoffman
Customer Worthy by Michael R. Hoffman
How and Why Everyone in Your Organization Must Think Like a Customer
$49.95
5 out of 5 Stars!
ThinkAbout by Andrea Syverson
ThinkAbout by Andrea Syverson
77 Creative Prompts for Innovation
$34.95
5 out of 5 Stars!
É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish)
É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish)
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
5 out of 5 Stars!
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
5 out of 5 Stars!
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00
5 out of 5 Stars!
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $29.95 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00
5 out of 5 Stars!
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
The 4Cs of Truth in Communications by Isabelle Albanese
The 4Cs of Truth in Communications by Isabelle Albanese
How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication
$24.95
Beyond the Mission Statement
Beyond the Mission Statement
Why Cause-Based Communications Lead to True Success
$24.95
Dot Boom
Dot Boom
Marketing to Baby Boomers Through Meaningful Online Engagement
$28.00
Branded Male
Branded Male
Marketing to Men
$39.95