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Qualitative Market Research

Qualitative Market Research
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"Qualitative Market Research"
A comprehensive guide to qualitative market research
Price: $59.95
Availability: In Stock
Item #: 2386
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by Hy Mariampolski

This user-friendly and accessible guide offers a comprehensive introduction to the field of qualitative market research. Its practical approach follows through a complete research project from the perspective of both user and practitione. In this respect it represents a resource with individual sections that can be consulted to enhance knowledge fo "best practices" and to improve understanding of specific research applications.

Can be paired with Mariampolski's 2006 book, Ethnography for Marketers.

(312 pp., paperback, ISBN 0-7619-6945-4; 2001)

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