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![]() The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95 ![]() |
![]() Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP! $28.00 $19.95 ![]() |
![]() Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00 ![]() |
![]() Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95 ![]() |
![]() Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $19.95 ![]() |
![]() The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00 $19.95 ![]() |
![]() The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95 ![]() |
![]() Marketing to American Latinos Part 1 by Isabel Valdes How to market to Hispanics using an in-culture approach, part one of two parts $29.95 $19.95 |
![]() Marketing to American Latinos Part 2 by Isabel Valdes How to market to Hispanics using the in-culture approach, part 2 of 2 parts $54.95 $29.95 |
![]() What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
![]() Branded Male Marketing to Men $39.95 $29.95 |
![]() The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |