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Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95
India Business
India Business
Finding Opportunities in this Big Emerging Market
$49.95 $29.95
Black Matters two-volume set by Pepper Miller
Black Matters two-volume set by Pepper Miller
Includes: What's Black About? and... Black STILL Matters in Marketing
$74.90 $44.95
Critical Connections by Evan Leepson
Critical Connections by Evan Leepson
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $29.95
The Power of Moments by Chip Heath & Dan Heath
The Power of Moments by Chip Heath & Dan Heath
Why Certain Products Have Extraordinary Impact
$29.00 $19.95
Multicultural Intelligence 2nd Edition by David R. Morse
Multicultural Intelligence 2nd Edition by David R. Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$34.95 $28.00