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Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95
5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $26.00 5 out of 5 Stars!
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish)
É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish)
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
5 out of 5 Stars!
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
5 out of 5 Stars!
Dot Boom
Dot Boom
Marketing to Baby Boomers Through Meaningful Online Engagement
$28.00
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
Branded Male
Branded Male
Marketing to Men
$39.95
The 4Cs of Truth in Communications by Isabelle Albanese
The 4Cs of Truth in Communications by Isabelle Albanese
How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication
$24.95
Multicultural Intelligence 2nd Edition by David R. Morse
Multicultural Intelligence 2nd Edition by David R. Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$34.95 $28.00