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Langer, Judith

Langer, Judith
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Judy Langer

An expert in qualitative research on lifestyle trends, Ms. Langer has authored many articles on qualitative methods and consumer lifestyles in a variety of research publications, including Marketing News, Quirk’s Marketing ResearchReview, and QRCA Views. She has been a speaker at many industry conferences, such as the Advertising Research Foundation, ESOMAR, the Marketing Research Association AQR and the Qualitative Research Consultants Association (QRCA). She is the researcher and editor of Tren-WhysSM for Roper Reports on consumer trends.

Ms. Langer has a background in public opinion and marketing research as Louis Harris, Roper Associates, NBC, MPi Marketing research and Lieberman Research West. She has conducted qualitative research since 1970, establishing her own company, Langer Associates, in 1979.

Founder and first president of the QRCA, she has served several times on its Board of Directors and is currently an active member of several committees. She has also served on the American Marketing Association’s Board of Directors, been a member of the Market Research Council (a by-invitation organization), and the ARF’s Qualitative Research Council. She has a certificate from the Creative Problem-solving Institute for its Springboard program.

Her B.A. is from Smith College, M.A. from Columbia University, both in American government. In her free time, Judith loves ballroom dancing, especially the waltz, and exploring the interesting places conferences take her.

The Mirrored Window: Focus Groups from a Moderator’s Point of View, is now available in paperback. To find out more, click here.


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The Mirrored Window by Judith Langer
The Mirrored Window by Judith Langer
Everything you need to know about setting up and reporting on focus groups from a master moderator