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Moschis, George and Anil Mathur

Moschis, George and Anil Mathur
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George P. Moschis, PhD

is Professor of Marketing, Alfred Bernhardt Research Professor, and the founding director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology Program faculty.

Through his Center, which is globally known and has been recognized over the years by American Demographics as one of thee best sources of marketing information in the United States. Dr. Moschis has conducted dozens of studies and has disseminated his research findings to thousands of organizations interested in serving the aging population.

Dr. Moschis is a frequent contributor to various consumer and trade publications in this country and abroad, and has been recognized by educators and practitions on several occasions for his contributions to marketing knowledge and practice.

Anil Mathur, PHD,

is Vice Dean and Professor of Marketing and International Business at the Frank G. Zarb School of Business, Hofstra University, New York. Dt. Mathur is the author of numerous research monographs, industry reports, and proprietary consulting reports, and is co-author of the book, The Maturing Marketplace (Quorum).

Dr. Mathur's research interests are in the areas of cross-cultural consumer behavior, services marketing, marketing research, and research methodology. Dr. Mathur is also actively involved in community and professional service activities.

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Baby Boomers and Their Parents by George Moschis and Anil Mathur
Baby Boomers and Their Parents by George Moschis and Anil Mathur
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