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Qualitative Market Research

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Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone
Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone
Tips for making the most of qualitative research
$24.95
Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$39.95
The 4Cs of Truth in Communications by Isabelle Albanese
The 4Cs of Truth in Communications by Isabelle Albanese
How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication
$24.95
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
$34.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
PMP Focus Group Researcher's Library
PMP Focus Group Researcher's Library
Five Book Set
$89.85
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00