Qualitative Market Research
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 Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 The Mirrored Window by Judith Langer Everything you need to know about setting up and reporting on focus groups from a master moderator $34.95 |
 Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone Tips for making the most of qualitative research $24.95 |
 The 4Cs of Truth in Communications by Isabelle Albanese How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication $24.95 |
 Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD Practical Strategies for Moderating Focus Groups and Running Productive Meetings $34.95 |
 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
 Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews $34.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
