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Multicultural Consumers

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Under the Influence
Under the Influence
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $24.00 5 out of 5 Stars!
The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $34.95 5 out of 5 Stars!
Multicultural Intelligence
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50 $32.00 5 out of 5 Stars!
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95 $39.95 5 out of 5 Stars!
Multicultural Intelligence (paperback edition)
Multicultural Intelligence (paperback edition)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$29.95
5 out of 5 Stars!
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $29.95 5 out of 5 Stars!
Marketing to American Latinos Part 1
Marketing to American Latinos Part 1
A Guide to the In-Culture Approach: Part I
$29.95 $24.95
Marketing to American Latinos Part 2
Marketing to American Latinos Part 2
A Guide to the In-Culture Approach, Part II
$54.95 $34.95
Latinization
Latinization
How Latino Culture is Transforming the U.S.
$24.95
What's Black About It?
What's Black About It?
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
The Whole Enchilada
The Whole Enchilada
Hispanic Marketing 101
$29.95 $24.95
Beyond Bodegas
Beyond Bodegas
Developing a Retail Relationship with Hispanic Customers
$39.95 $24.95