Let Me Explain Black Again, by Pepper Miller

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Black Insights for Marketing and Understanding Black Culture & the Perspectives of Black People in America today

With over twenty-five years of experience as a market researcher and Black American subject-matter expert, Pepper Miller shares foundational insights about Black culture—delving into the back stories and sharing marketing and market research examples to help readers understand the importance of language, beliefs, and behaviors related to Black culture. 

In this book Pepper explores and explains:

SEVEN Blind Spots that prevent business leaders from “Getting” the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving.

FIVE Shape-Shifting segments within the Black population, including Black immigrants and LGBTQ+ individuals, and how each of the five groups is unapologetically different from mainstream, and also different from each other, in meaningful ways. Throughout the book dozens of well-known celebrities, leaders and individual cultural shapeshifters are recognized for their impressive contributions to society at large.

More than FIVE important sectors indicating that America today is NOT post-racial, including: education, health and healthcare, housing, wealth & financial services, and the justice system itself.

Eye-popping Statistics contradicting many commonly held stereotypes, assumptions, and beliefs.

After presenting “issues” that still need to be addressed, the remainder of the book explores opportunities for a better future—what real inclusion, equality, and celebration look like.

Taking readers closer to the heart and soul of Black culture Pepper addresses Black love and relationships; the authentic realism of Black cyberspace; the importance of the Black church; connecting to the community in positive ways with Black media, grassroots events, authenticity, and inclusive market research; and so much more.

Upon completing this journey with Pepper, readers should have a clear understanding of “the why” about Black America and the value of aligning with and investing in this distinctive and rising sector of American people. 

(approximately 240 pages, paperback; Publication Date May 2023)