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 Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00 $19.95 
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
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 Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 
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 The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston Marketing to today's tweens $47.50 |
 After Sixty by Leslie M. Harris and Michelle Edelman Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 |
 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
 Branded Male Marketing to Men $39.95 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
