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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 
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 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
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 Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 
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 The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston Marketing to today's tweens $47.50 |
 After Sixty by Leslie M. Harris and Michelle Edelman Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
 Branded Male Marketing to Men $39.95 $29.95 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |
 The 4Cs of Truth in Communications by Isabelle Albanese How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication $24.95 |
 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
