Advertising
Sort By:
 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 
|
 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
|
 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
|
 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95
|
 Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 
|
 The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston Marketing to today's tweens $47.50 |
 After Sixty by Leslie M. Harris and Michelle Edelman Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 |
 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
 Branded Male Marketing to Men $39.95 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
 Boom Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman $24.00 |
