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Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products.
$26.00 $19.95 5 out of 5 Stars!
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
5 out of 5 Stars!
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Today's moms are not the ones you thought you knew!
$29.95
4 out of 5 Stars!
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
Marketing to today's tweens
$47.50
After Sixty by Leslie M. Harris and Michelle Edelman
After Sixty by Leslie M. Harris and Michelle Edelman
Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter
$39.95
Dot Boom
Dot Boom
Marketing to Baby Boomers Through Meaningful Online Engagement
$28.00
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00
Branded Male
Branded Male
Marketing to Men
$39.95
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00