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How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton

How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
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"How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton"
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
Price: $39.95 $34.95
Availability: In Stock
Item #: 1115
Author: Tincher, J. & Newton, N
Average Rating: 5 out of 5 Stars!

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Learn how to create journey maps that actually get results

Nearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book.

 

With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action — leading to an improved customer experience, greater customer loyalty, and impressive ROI — while others just gather dust on a shelf.

 

(200 pages, paperback with color illustrations, ISBN 978-1-941688-64-9; May 2019)

 

 

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