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The People Powered Brand by Chris Wirthwein and Joe Bannon
The People Powered Brand by Chris Wirthwein and Joe Bannon
A Blueprint for B2B Brand and Culture Transformation
$28.00
5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 5 out of 5 Stars!
I F**king Love That Company by Bayard Winthrop
I F**king Love That Company by Bayard Winthrop
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95
5 out of 5 Stars!
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $26.00 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 5 out of 5 Stars!
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
5 out of 5 Stars!
Putting the Luxe Back in Luxury by Pamela Danziger
Putting the Luxe Back in Luxury by Pamela Danziger
How New Consumer Values are Redefining the Way We Market Luxury
$34.95 $24.95 4 out of 5 Stars!
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00
4 out of 5 Stars!
Shopping Behavior in Asia by Laurent Sausset
Shopping Behavior in Asia by Laurent Sausset
What Retailers Need to Know for Success in the Far East
$34.95