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Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
Outsmart the MBA Clones by Dan Herman, PhD
Outsmart the MBA Clones by Dan Herman, PhD
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95
Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95
India Business
India Business
Finding Opportunities in this Big Emerging Market
$49.95
A Knight's Code of Business by Gene DelVecchio
A Knight's Code of Business by Gene DelVecchio
Ethical mistakes in the workplace with case studies
$24.95
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
Research and Information
Research and Information
An Integrated Approach for Business
$50.00
Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95
Critical Connections by Evan Leepson
Critical Connections by Evan Leepson
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $26.00
Beyond the Mission Statement
Beyond the Mission Statement
Why Cause-Based Communications Lead to True Success
$24.95
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
2017 MSA Profile by Woods & Poole Economics
2017 MSA Profile by Woods & Poole Economics
Metropolitan Area Projections to 2050
$495.00