Marketing Management
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 Shopping Behavior in Asia by Laurent Sausset What Retailers Need to Know for Success in the Far East $34.95 |
 Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 India Business Finding Opportunities in this Big Emerging Market $49.95 |
 A Knight's Code of Business by Gene DelVecchio Ethical mistakes in the workplace with case studies $24.95 |
 A Clear Eye for Branding by Tom Asacker A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers $17.95 |
 Quirk's Case Studies In Marketing Research: Health Care $34.95 |
 Critical Connections by Evan Leepson The Step-by-Step Guide to Transform Your Business Through Referral Marketing $34.50 $19.95 |
 Beyond the Mission Statement Why Cause-Based Communications Lead to True Success $24.95 |
 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 2017 MSA Profile by Woods & Poole Economics Metropolitan Area Projections to 2050 $495.00 |
