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Wirthwein, Chris

Wirthwein, Chris
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Chris Wirthwein

Chris Wirthwein is one of our country's most accomplished marketing professionals. As CEO of the advertising agency 5MetaCom, Chris has worked with many of the world's leading companies in medical devices, financial services, pharmaceutical, agribusiness, and scores of other industries. His client list reads like a "Who's Who" of successful technical and scientific brands and has included Eli Lilly and Company, Dow Agrisciences, Bristol-Myers, Land O'Lakes, Elanco Animal Health, Roche Diagnostics, Black & Decker, and Honeywell, among others.

Chris is a 1979 graduate of Butler University in Indianapolis, Indiana with a Bachelor of Arts in journalism. He began his advertising career as a copywriter and account executive in 1980. Since that time he has developed hundreds of successful campaigns and strategic plans for regional, national, and international business-to-business clients. He has also taught at the university level, having served as a guest lecturer at the Purdue University Center for Agricultural Business and at Butler University, in Advertising Principles and Practice.

Today Chris is a frequent speaker at marketing forums and professional and trade events and has appeared on televison numerous times as a commentator on marketing and advertising topics.

He is a member of the American Advertising Asscociation, Indiana Federation of Advertising Agencies, a past board member and marketing committee chair of the Indiana 4-H Foundation, and past president of the National Agri-Marketing Association, Mid-America Chapter, and a former member of the Professional Pricing Society.

With PMP's assistance, he has just published a book about the Crooked Stick Golf Club in Carmel, Indiana, host to the 2009 U.S. Senior Open. To find out more about the book, visit

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Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
5 out of 5 Stars!
Crooked Stick Golf Club by Chris Wirthwein
Crooked Stick Golf Club by Chris Wirthwein
A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye