Harris, Leslie M.

Leslie M. Harris, PhD

Leslie M. Harris, PhD, is currently managing partner of Mature Marketing & Research. He has a 30-year history in marketing research and analysis.  He was also founder and chairman of Focus on Boston, a focus group and video conferencing company.

Mature Marketing & Research was founded by Dr. Harris to provide guidance in understanding the changing attitudes and needs of the Mature Market, and specifically how to more effectively communicate with the 40- to 60-plus age group. MMR provides a full range of research services including the design and implementation of both qualitative and quantitative projects.

• Providing meaningful research in communicating with the boomer and mature consumer.
• Developing new products – enhancing existing products.
• Increasing the effectiveness of your advertising.

He was previously a university professor at Adelphi College, where he established the graduate school statistics curriculum. He has also taught graduate school courses in business forecasting at Fairleigh Dickinson University and marketing research courses at Pace University.

His professional activities include president of the Product Development Management Association, serving companies and their management with a professional interest in new products. For many years Dr. Harris was vice chairman of the research committee of the Savings Institutions Marketing Society of America. You can find Les online at www.maturemarketing.com