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Albanese, Isabelle

Albanese, Isabelle
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Isabelle Albanese

Since 1999, Isabelle Albanese, a marketing veteran of more than 25 years, hs led the highly regarded consumer insight-driven consulting firm, Consumer Truth, Ltd.® In this capacity, she and her business partner and former ad agency veteran Ken Quaas (who also happens to be her husband) have actively used the 4Cs of Truth in Communications model literally hundreds of times to objectively validate and optimize consumer response to the communications efforts of highy recognized and respected consumer brands including Dove, Suave, Avon, Dunkin' Donuts, Lever 2000, Togo's Sandwich Shop, Del Monte Foods, Ikea, A&E Television Networks, Quaker Life Cereal, Dollar Rent A Car, and Breyers ice Cream, as well as those of many other brands for advertising agency partners such as J. Walter Thompson, Foote, Cone & Belding, Leo Burnett, Element 79, and Ogilvy & Mather.

She has presented the 4Cs of Truth in Communications model to rave reviews at international conferences among both client and colleague audiences, and through conducting upwards of 1,000 group discovery sessions, one-on-one interviews, and in-home ethnographies, has developed an expertise for  hearing and innately understanding consumers' truth.

Prior to starting Consumer Truth, she was a senior vice president at J. Walter Thompson Advertising where she spent 11 yers in both their New York and Chicago offices, playing a key role in the strategic and communications efforts of leading consumer packaged goods brands.

Isabelle has a B.S. in business from DePaul University and attended business school at DePaul and The University of Chicago. She is an active member of the Qualitative Research Consultants Association (QRCA), She lives with her husband in the suburbs of Chicago, and when not employing the 4Cs for client-related projects is actively engaged in the 3Rs adn 3Ss( soccer, singing, and softball) with her three children. One of her favorite truth adages was written by Pearl S. Buck:

"The truth is always exciting. Speak it then. Life is boring without it."

Contact Ms. Albanese by email at

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