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Morais, Robert J.

Morais, Robert J.
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Robert J. Morais is a Principal at Weinman Schnee Morais, a marketing research firm located in New York City. Bob has worked for almost 30 years in the advertising and marketing research industries with a wide range of clients. He holds a PhD in anthropology and a certificate from NYU’s Stern School of Business. He was a Fulbright Scholar, National Science Foundation Grantee, and Mellon Fellow, and he is a Fellow of The Society for Applied Anthropology. Bob’s previous book was Social Relations in a Philippine Town and his many scholarly and trade publications encompass anthropology, advertising, and marketing research. He is a frequent guest speaker at industry conferences and business schools.

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Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
5 out of 5 Stars!