Young, Scott
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Scott Young is the President of Perception Research Services, a company that conducts over 800 research studies each year to help companies understand shoppers, ensure packaging excellence, and “win at retail.”
Scott is a contributor to publications such as Brand Packaging, Quirk’s Marketing Research Review, Design Management Journal, and Shopper Marketing. He also speaks regularly at marketing research and design conferences and guest lectures at universities including Wharton and Notre Dame.
About Perception Research Services
Since 1972, Perception Research Services (www.prsresearch.com) has specialized in research to help marketers win at retail.
PRS pioneered the use of eye-tracking technology in shopper research and the company remains a thought leader and innovator in its field. Today, the company helps global marketers such as Unilever, Philips and MARS to deepen their shopper understanding and develop more effective packaging, in-store and online marketing efforts.
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 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
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