Call us today: 607-275-8100

Authors
Shopping Cart
0 items

Straus, Roger A.

Straus, Roger A.
Click to enlarge

Roger A. Straus, Ph.D. has over twenty-five years of experience as a marketing researcher and sociological practitioner. A Certified Clinical Sociologist, he currently divides his time between his role as a Vice President with the Blackstone Group, Inc. and his independent consulting practice. He previously served as a research executive with such leading custom research houses as GfK, TVG, Opinion Research Corporation, and National Analysts Division of Booz Allen Hamilton. 

 

In addition to countless focus groups, depth interviews and other qualitative studies, Dr. Straus has been responsible for a large number of quantitative surveys, typically involving advanced analytics. He has provided domestic and global research to a wide range of clients from Fortune 100 companies across industry verticals to universities, professional associations and start-ups. Dr. Straus has also served as head of Market Insight for ZymoGenetics, now a Division of Bristol Myers Squibb.  

 

Growing up in Great Neck, NY, he attended Antioch College in Ohio and the New School for Social Research in New York City, then moved to the West Coast. After receiving his Ph.D. in Sociology from the University of California, Davis, with a specialization in qualitative methodology, Dr. Straus decided to apply social science to solving real-world problems. He co-founded what is now the Association for Applied and Clinical Sociology, and remains an internationally recognized leader in the emerging field of sociological practice. He has published many articles on marketing research and social science, two textbooks on sociological practice, and a number of books for clinicians and the general public, one of which has been a bestseller. He has taught at the University of California, Alfred University, the MBA program at Maryhurst University, and elsewhere.  

 

After many years in the Philadelphia area, he moved to Portland, Oregon in 2006. Just to keep things interesting, he assists his wife with her independent music labels focusing on good-time Americana music. Currently mammal-free, they live with a number of koi, tropical fish, and an extremely personable box turtle.


Sort By:
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 5 out of 5 Stars!