Why People Buy Things They Don't Need by Pamela Danziger
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"Why People Buy Things They Don't Need by Pamela Danziger"
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas |
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| Price: | $34.95 |
| Availability: | In Stock |
| Item #: | 1009 |
| Author: | Danziger, Pamela N. |
| Average Rating: | Not Rated |
by Pamela Danziger
Pamela Danziger, a well-known researcher in the luxury goods area, uses survey data to explain what people buy, how they make buying decisions on discretionary purchases, and why they make those decisions.
Table of Contents
Chapter 1 Why do people buy things they don't need?
Chapter 2 What do we need? More than you ever imagined
Chapter 3 If consumer spending is the engine of the economy, then discretionary spending is the gas
Chapter 4 Justifiers give consumers permission to buy
Chapter 5 What things people buy that they don't need
Categories covered indivdiually include:
pre-recorded videos and music ... books ... magazines, and newsletters ... greeting cards and stationary ... special personal-care products ... candles ... home textiles ... flowers ... seeds ... outdoor landscaping ... kitchenware and accessories ... Christmas and other seasonal decorations ... toys, games, and dolls ... picture frames ... photographic equipment and supplies ... computers, software for home use ... jewelry ... garden equipment ... decorative items for garden and patio ... sporting goodse ... exercise equipment ... florals and greenery for indoor use ... aromatherapy and scented household products ... pet accessories ... furniture ... craft supplies ... sewing, knitting, needlework ... audio equipment, stereo systems ... collectibles ... lamps and lighting accessories ... vases, urns, pots ... arts, prints, lithograph ... tabletop ... wall decor ... figurines and sculptures.
Chapter 6 Trends that impact why people buy things they don't need
Chapter 7 Putting it all together: How to Sell More
(220 pages, hardcover, ISBN 978-0-9725290-4-4; 2004)
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