Welcome to Paramount Books
Featured Products
 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95 
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 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 A Little Less Conversation Connecting with Customers in a Noisy World $19.95
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $22.50
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 Shopping Behavior in Asia What Retailers Need to Know for Success in the Far East $34.95 $29.95 |
 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 WIN! the Hispanic Market Strategies for Business Growth $39.95 $29.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
Latest Products
 The Buying Power of Black America Breaking down the Black American Economy dollar-by-dollar $99.00 |
Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
 Hustle Marketing to Women in the Post-Recession World $24.95 $21.95
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 The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 Black Matters two-volume set Includes: What's Black About? and... Black STILL Matters in Marketing $74.90 $49.95 |
 Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Quirk's Case Studies In Marketing Research Health Care $34.95 $29.95 |
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
