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Featured Products
Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95 $29.95
A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
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Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
Stir It Up!
Stir It Up!
Recipes for Robust Insights & Red Hot Ideas
$24.95
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Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 text_stars
What's Black About It?
What's Black About It?
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
Before Jackie
Before Jackie
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$34.95
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Dominators, Cynics, and Wallflowers
Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95 $24.95
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
Latest Products
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95 $22.45 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00