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Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
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Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95
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Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
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The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
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A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
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É-X-I-T-O
É-X-I-T-O
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
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Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
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Latest Products
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $29.95 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
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A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $16.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95