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Featured Products
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 |
Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 |
Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
Multicultural Intelligence 2nd Edition by David R. Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $34.95 $29.95 |
Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95 |
Under the Influence by Erin O. Patton Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $19.95 |
The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95 |
Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95 |
Latest Products
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 |
Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95 |