Critical Connections by Evan Leepson

On Sale this Month!

Critical Connections is written for small business owners, the self-employed and those who provide professional and personal services. Part workbook and part self-help and resource guide, it guides you step-by-step through strategies and tactics geared to building business relationships using traditional and social media marketing.

Loaded with tips, tactics, quizzes, real-life stories and examples, this hands-on workbook will help you create your own customized marketing plan. It delivers answers to your burning marketing questions:

-- Where do I begin?

-- What do I really need to know about social media?

-- Why do I have to put so much time and energy into networking?

-- How do I get the best bang for my marketing buck?

By the time you have completed the exercises presented, you will have created a marketing plan that will propel your business forward and relieve the stress you feel when faced with marketing your business.

(208 pages, paperback workbook, ISBN 978-1-941688-36-6; 2015)