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Featured Products
 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00 $19.95 
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Multicultural Intelligence by David Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50
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 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 A Little Less Conversation by Tom Asacker how today's brands find ways to connect with customers despite the noisy advertising world $19.95
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 Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone Tips for making the most of qualitative research $24.95 |
Latest Products
 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
 Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95
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 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95
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