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McNeal, James U.

McNeal, James U.
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James McNeal

Dr. McNeal is Professor Emiritus of Marketing at Texas A&M University. He is the author of more than 80 articles and five books, in which he describes children's consumer behavior from both a domestic and global perspective, and the appropriate marketing strategies for this market segment.


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The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
5 out of 5 Stars!