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Dot Boom

Dot Boom
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"Dot Boom"
Marketing to Baby Boomers Through Meaningful Online Engagement
Price: $28.00
Availability: In Stock
Item #: 3155
Average Rating: Not Rated

Also avalable for Amazon Kindle readers (see below)

by David Weigelt and Jonathan Boehman

If you wish to connect with Baby Boomers online, we suggest you stop what you are doing right now and order this book. It provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults.

This book shows you how to build integrated online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.

(224 pp., hardcover, ISBN 978-09802111832; 2009)

Avalable for Amazon Kindle readers

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