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Media Generations

Media Generations
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"Media Generations"
Media Allocation in a Consumer-Controlled Marketplace
Price: $18.95
Availability: In Stock
Item #: 3169
Author: BIGresearch
Average Rating: Not Rated

by Don E. Schultz, Ph.D., Martin P. Block, Ph.D. & BIGresearch®

Today’s tight economy demands the most efficient and effective use of scarce promotion funds by media buyers. Client or advertiser, you need the tools to be more consumer-centric and increase marketing ROI.

Media Generations presents a new consumer allocation method that makes consumers, their consumption value, and media influences on their purchases, key elements in a new model. Media Generations also shows how media consumption and influence change among age cohorts who have different media experiences and use media differently. Find out why that information should change your media allocation plans today.

(130 pages, paperback, ISBN 978-0-9819415-1-6; 2009)

BIGresearch® is a registered trademark of Prosper Business Development Corp.

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