|
 Interactive Catalog
|
|
Pamela N. Danziger
Pamela N. Danziger is founder and president of Unity Marketing, a marketing consulting firm serving consumer product businesses that sell luxury and discretionary products. Her work is designed to help companies capture more market share and build brand equity by deepening their understanding of their customers. She lives in Stevens, Pennsylvania with her husband and two children.
Pam is well known to many PMP customers for her book Why People Buy Things They Don't Need. Originally published in 2002, an updated version of this popular book was released in 2004. Let Them Eat Cake: Marketing Luxury to The Masses, was released in 2005. Pam's most recent book, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, was released in 2006 and is also available from PMP.
Contact the Author:
telephone: 717-336-1600
e-mail: pam@unitymarketing.com
|
Brent Green
Brent Green has worked in the field of marketing communications for nearly three decades. In the capacity of a marketing and creative strategist, as well as an award-winning copywriter, he has had innumerable successful business experiences selling a multitude of products and services to Baby Boomers-from real estate to fast food, and from a new business radio format to a worldwide cycling event. His marketing experiences cover practically every product and service category. Over fifty regional, national, and international awards acknowledge his creative and commercial accomplishments.
In addition to formal education in psychology and accumulating real-world marketing experiences, Mr. Green has spent two decades reading extensively about Baby Boomer demography, cultural developments, and futuristic predictions. In his book, Marketing to Leading-Edge Baby Boomers he has incorporated some of the more significant insights gleaned from many hours spent reading and reflecting.
The author is also a Leading-Edge Baby Boomer. He reached maturity during the critical time when this generation adopted its core values and beliefs. He was part of the party, as well as a curious and critical observer.
To find out more about his book, Marketing to Leading-Edge Baby Boomers, click here:
Contact the author:
telephone: 303-743-0140
e-mail: brent@bgassociates.com
website: http://www.bgassociates.com/
|
Juan Faura
Juan Faura is the president of Cultura, a Dallas-based advertising and marketing company specializing in communicating to the U.S. Hispanic market. Prior to founding this company Mr. Faura was a researcher and consultant also specializing in marketing to the U.S. Hispanic audience. This author knows Hispanic customers. He himself is half Mexican and half Puerto Rican, covering the two largest Hispanic constituencies in the U.S. His father was a vice-president for Gillette Corporation of Mexico exposing this family to the finer aspects of a privileged socioeconomic status. In Mexico City the young author was exposed to the world of influence based on family name and political connections.
On the other end of the spectrum, Mr. Faura's mother came from a humble background and a rough neighborhood in Mexico City. He recalls schizophrenic weekends with Saturdays spent going to the best and most expensive restaurants, while Sundays were spent going to picnics or eating tacos in little hole-in-the-wall establishments in some of the toughest parts of Mexico City.
Upon moving to the States, the influence and family-name value went out the window. His family settled in one of the more desirable areas of San Diego. When he was still in high school and old enough to work, he took a job at a Mexican bakery owned by his parents' friends. Later he worked at a body shop and then at a shipyard. In each of these jobs he worked with Hispanics from a broad range of backgrounds and origins.
Now, as president of a full-service multicultural advertising agency, he stresses the importance of consumer intelligence, emphasizing the impact his firm's strategies bring to clients' bottom lines. He describes his staff as a collection of Mexican, Puerto Rican, South American, Central American , and Cuban marketers, poets, artists, and business leaders bent on making clients' Hispanic business grow.
His book The Whole Enchilada: Hispanic Marketing 101 is an excellent primer for understanding Hispanic consumers. To get a copy, or multiple copies to give to staff and clients, click here:
Contact the author:
telephone: 214-259-8400
e-mail: juan@culturadallas.com
website: www.culturadallas.com
Find out how to get your own copy.
|
Jean Bystedt, Siri Lynn, Deborah Potts, Ph.D.
Jean Bystedt, Siri Lynn, and Deborah Potts, Ph.D. met on the path of professional exploration and growth in the early 1990s. All three are independent qualitative research and creativity consultants who collaborate frequently with one another on strategic marketing and new product initiatives. They are active members of the Qualitative Research Consultants Association (QRCA) and the Creative Education Foundation, senior trainers at RIVA Moderator Training Institute, and leaders at the Creative Problem Solving Institute (CPSI). They are united in a strong desire to contribute to best practices and advance the level of professionalism and innovation within the field of qualitative research.
Jean is the principal of J. Bystedt & Associates in Chicago, IL. In her non-business hours she unashamedly indulges in numerous personal passions including: improvising, singing, studying art history, attending theatre, and listening to jazz. - e-mail: jbystedt@aol.com
Siri is the principal of Idea Exchange in Fairfield, CT. When not doing project work, Siri manages to enjoy lots of vacations, social events, and at least one or two classes or conferences a year, all under the guise of challenging and expanding her thinking. - e-mail: IdeaEx@aol.com
Deborah is the principal of Deborah Potts & Associates, based just outside of Louisville in Prospect, KY. In her spare time, she loves being outdoors-hiking, biking, swimming, boating, or just plain walking. She's also making herself at home in Kentucky, attending any bluegrass music event she can find. - e-mail: dpottsassoc@aol.com
Their book Moderating to The Max has made its mark as a must-have tool for moderators. It is not uncommon for us to get a panicked call saying, "I borrowed a copy from a colleague and now she wants it back. I NEED my own copy."
Find out how to get your own copy.
|
Isabel Valdés
Recognized as pioneer and expert in "In-Culture Marketing™" and Hispanic marketing, Isabel Valdés provides her clients with insights and information needed to unlock the high business potential associated with culture markets. Her clients include Fortune 500 companies and small businesses in virtually every industry and category, e-commerce, non profits and Government.
Find out more about Isabel: isabelvaldes.com
Isabel is the author of Marketing to American Latinos: A Guide to the In-Culture Approach (Parts 1 and 2). Learn more about these books.
|
Peter Francese
He was a co-founder of one of the first demographic information firms: National Planning Data Corporation (which became part of Claritas in 1990). While there he developed the first annual household estimates at the neighborhood level. Later he founded and began publishing American Demographics magazine, which quickly became the nation's most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award.
After Dow Jones purchased the firm, Francese remained president of American Demographics, Inc. (which also published Marketing Tools magazine) until 1997. Since then he has served as the Director of Market Analysis for Dow Jones and Director of Education Services for The Wall Street Journal. While at Dow Jones he authored the concluding chapter ("The Dow in 2100") for The Market's Measure, a book on the history and future of the Dow Jones Industrial Average.
Francese is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service and served on their Advisory Committee for Public Issues. He holds a graduate degree from Cornell University and has served two terms on the University President's Council.
Peter's latest book, Marketing Insights to Help Your Business Grow is available from PMP.
Contact the author:
Telephone: 603-778-1779
e-mail: peter@francese.com
web: web site
|
|
Tom Asaker
Tom Asaker is often described as a catalyst, and a nonconformist. He is the author of Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood, and his views have been featured in numerous international business and marketing publications, media, and events. His latest book A Clear Eye for Branding Straight Talk on Todays Most Powerful Business Concept will change the way you think about your brand.
Asacker brings a breadth of marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company. Beyond his success as an author and entrepreneur, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he has been an advisor to startups, nonprofit organizations and to some of the worlds most well respected brands. He is a frequent speaker on sales, marketing, entrepreneurship and innovation.
He holds a degree in Economics from UNH, and is a founding member of the Global Brand Network.
Contact the author:
Tom Asacker
P.O. Box 368
Manchester, NH 03105
603.629.9474
www.acleareye.com
e-mail: tom@acleareye.com
|
|
Chuck Nyren
Chuck Nyren author of Advertising to Boomers is an award-winning advertising video producer, creative strategist, consultant, and copywriter focusing on The Baby Boomer Market.
Chuck has been in advertising since before he was born--a true Madison Avenue Baby. His grandfather, Sid Schwinn, was one of the advertising greats of the Twenties, Thirities, and Forties. Chucks mother was a copywriter, and his father was VP of Programming for a major advertising agency.
Through the years he has written copy and/or has been a creative strategist for Microsoft, various international professional audio companies, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Competition Cindy Awards (Cinema in Industry), two Gold and one Silver.
Chuck has been a consultant for a handful of advertising and marketing agencies, and Baby Boomer-specific projects, including BooM Magazine, Mary Fulong & Associates, and The Omnicom Group. He is a member/consultant (Advertising/45-plus Market) with The Faith Popcorn BrainReserve TalentBank, a leading trend forecasting marketing firm. Chuck has been interviewed by The New York Times, CBS MarketWatch, The Los Angeles Times and various newspapers, magazines, and radio shows.
His fiction has been published in various print literary journals and e-zines, including SpinDrifter, the Satire Quarterly, Eclectica, and on coffee cans in Portland, Oregon. His one-act plays are produced nationwide a half-dozen or so times a year.
Chuck lives in Snohomish, Washington. One of his favorite activities is writing about himself in the third person.
Contact the author:
Chuck Nyren
nyrenagency
http://nyrenagency.com/
12226 57th PL SE
Snohomish, WA 98290
e-mail: nyrenagency@gmail.com
|
|
Pepper Miller
Ethnic market expert, Pepper Miller, founded her consumer research, trend analysis and marketing strategy company, The Hunter Miller Group (HMG), in 1985. The Chicago-based firm helps Fortune 500 companies understand how to market their products and messages to the multicultural consumer market with an emphasis toward the African-American market.
Her years of experience successfully developing insights and perceptions on consumer behavior for Fortune 500 companies combined with her strong organizational skills unequivocally demonstrates her credentials as a market research and planning consultant. Additionally, Peppers insights, perceptions and consumer behavior trend analysis make her a sought after consultant by major corporations.
Using qualitative and quantitative methods, she analyzes various market segments to develop her viewpoint. Her clients include corporations such as Allstate, Dr Pepper, General Motors, Hallmark, Texaco, Red Lobster, Royal Caribbean Cruise Lines and others. In addition she is sought after by advertising agencies including Young & Rubicam New York, BBDO Chicago, Burrell, The Chisholm-Mingo Group, Footsteps, Spike DDB, Carol H Williams, Uniworld and more.
Her first book, Whats Black About It? was published by PMP in 2005. The book is now in its second printing.
Contact the author:
Pepper Miller
The Hyde Park Bank Building
1525 E.53rd Street, Suite 605
Chicago, Illinois 60615
Phone: (773) 363-7420
Fax: (773) 363-1415
e-mail: pmiller@huntermillergroup.com
www.huntermillergroup.com
|
|
Herb Kemp
Herb Kemp is one of today's multicultural marketing and advertising pioneers, with more than 20 years of experience targeting the African-American consumer market for some of America's largest Fortune 500 companies including Burger King, General Motors, Kodak, the US Army, Denny's, Texaco, Anheuser Busch, KFC, Seagram's, Toys "R" Us, Coors, Hardee's, Ford Motors, AARP, 7UP, Alberto Culver, and AT&T.
Herb also served for eight years as President of the UniWorld Group, Inc. and 11 years as Executive Vice President at the Chisholm-Mingo Group, Inc.--two of the largest and most respected minority-owned-and-operated advertising agencies targeting the African-American market.
His advertising agency experience also includes senior level management positions at J. Walter Thompson, and Ogilvy & Mather. Prior to transitioning to the agency business, he held executive client-side brand-management positions at Pfizer, General Foods, and Chesebrough-Ponds. Today, Herb is the founder of What's Black about It?, a Westport, Connecticut-based marketing and advertising consultancy dedicated to providing the cultural insights and strategic planning tools essential to building businesses targeting African-American consumers.
Herb is a co-author of the book, Whats Black About It? published by PMP in 2005. The book is now in its second printing.
Contact the author:
Herb Kemp
What's Black About It?
6 Arrowhead Road
Westport, CT 06880
203-355-4105
e-mail: hkemp@optonline.net.
|
|
Jim Perkins
Jim Perkins spent 15 years in the corporate world prior to founding his own business, ULATAM Solutions Group, a firm which helps organizations build a Hispanic offering for their retail unit. His first book, Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers, was published by PMP in 2004.
While with ExxonMobil Corporation and 7-Eleven of Mexico, S.A. de C.V., Mr. Perkins marketed to various cultures in a number of cities. But it was on the streets of Miami; Los Angeles; Chicago; Monterrey, Mexico; Caracas, Venezuela and Seville, Spain that he learned to better build a retail unit in which all are welcome and the product desired is available.
Mr. Perkins has written articles on topics ranging from language acceptance, to confection preferences of Latinos, to tobacco and Latinos. He currently guest lectures to universities and businesses and often suggests to his audience, This Latino explosion is not coincidence, if you have not started you may be somewhat behind!
Mr. Perkins started studying Spanish at the age of 11 and is a student of the Spanish language and Latin cultures. A graduate of Purdue University and current student at the University of California Berkeley, Mr. Perkins applies time spent in Spain, Mexico, South America and the Caribbean as well as his education, to his study and analysis of the multicultural marketing space.
Contact the author:
Jim Perkins
Ulatam Retail Solutions Group
1930 N. Kenmore
Chicago, IL 60614
312-952-0963
e-mail: jperkins@ulatam.com
www.ulatam.com
|
|
